Hyundai IONIQ x BTS: The Story Behind the Brand

The Power of Individuality Hyundai’s IONIQ electric lineup goes above and beyond your definition of an electric vehicle. To show off the legendary vehicles, Hyundai collaborated with the world-famous South Korean boy band BTS. BTS is passionate about individuality, making them the ideal global ambassadors for the unparalleled IONIQ brand. To usher in this electric…