Hyundai IONIQ x BTS: The Story Behind the Brand

The Power of Individuality 

Hyundai’s IONIQ electric lineup goes above and beyond your definition of an electric vehicle. To show off the legendary vehicles, Hyundai collaborated with the world-famous South Korean boy band BTS. BTS is passionate about individuality, making them the ideal global ambassadors for the unparalleled IONIQ brand. 

To usher in this electric future, BTS released the song “IONIQ: I’m on it.” The members of BTS express their hopes and dreams while encouraging us to come together to make a brighter future. 

The EV itself is designed to be a symbol of this shared mission, with features that prioritize energy efficiency, lower emissions, and sustainable production. By joining forces with BTS, Hyundai hopes to use the power of music and global influence to inspire a collective movement toward a more sustainable future. 

The Meaning Behind IONIQ

The IONIQ brand began in 2016 and has since created electric, plug-in, and hybrid fuel alternatives, giving drivers the opportunity to reduce their carbon footprint. The first IONIQ model to be released was the IONIQ 5 in 2021. The sedan-style 2023 IONIQ 6 is already garnering much attention and excitement for its innovative design and range of features.

Hyundai coined the term IONIQ by combing the words “ion” and “unique.” Two positive ions are what help power the IONIQ EV to fit every lifestyle. The brand was also named after the Project IONIQ research lab. The purpose of this lab was to break down any mobility-related stumbling blocks preventing us from achieving our individual goals.   

When you choose IONIQ, you not only choose to drive a powerful and sustainable electric vehicle but you choose to live an electric lifestyle. The 2023 IONIQ 5 has up to 320 horsepower, a 303-mile range, and features the most advanced technology yet. Check out our new IONIQ inventory or stop by Hyundai of Mankato to test drive the award-winning IONIQ.